Creating a Survey for my Reader Profile

I felt it was important when creating a survey for my reader profile to find out that were actually relevant to finding out when creating a music magazine, such as the age of typical readers and the genres that they like. I also wanted to find out what they as readers thought was important to have in a music magazine.
To create my survey, I went on to surveymonkey.com, a brilliant website that allows you to create surveys for free. Once logged in there, I began to create my survey.

It took me a while to think of good questions to put into the survey, but I realized that I could use my survey to find out what young people want in a music magazine nowadays.
Firstly, I asked typical questions, such as whether people are male or female. because girls could want different things in music magazines to boys. I also decided to specify whether or not people brought music magazines, in which case, they could skip the question in asking how often they brought music magazines and gone on to the next question.

When I all the questions for my survey completed, I then posted the survey onto my Facebook page, in which my friends and family can see it and help me to complete it. Social networking is a good way of getting help for portfolios like this.

After posting my survey on Facebook, I waited for people to come back and answer it. Survey Monkey recorded the results and set them in a graph for me.

From my results, I saw that the majority of people who took my survey were aged between 14-16 and 17-20, which implies that my target audience will be quite young people. When I asked how often people brought music magazines, they all said that they don't buy music magazines weekly but they'll buy more than one a month. From this, I draw that it'd be better if my magazine was a monthly magazine instead of a weekly one. This meant I could then draw from the information that the question "How much would you be willing to pay for a monthly music magazine (glossy, around 100 pages)?" to define the price of my magazine. Everyone who has taken the survey so far said that they would be willing to pay between £3-£3.99.

Then I looked at the genre. All the people that took my survey said that they either read metal magazines, or pop-rock magazines such as Q and NME. This worked out well for me, as I have an interest in these styles of music anyway, and I therefore have some knowledge about what would go into a magazine of that genre.

Finally, I asked in my survey what attracts people to a music magazine, to help me work out what to put on my front cover and in my contents page. Most people said that they were attracted to a music magazine with an artist that they recognise on the cover, whilst most people said that they liked the idea of incentives such as posters or free CDs. A few people said they’d buy a magazine because of the live show reviews, whilst more people agreed that they would buy a magazine for album reviews. No one said that they’d purchase a music magazine because of competitions, so this tells me that it’s not really relevant to my music magazine.

Finally, I asked people what they would have in a music magazine to make it appealing to them and left them a comment box, in which they all answered that they are drawn in by the artist on the front cover, and the interviews that are included inside. This tells me that on my front cover, my model will have to be bold and eye catching so that it appeals to people, but with other interviews mentioned on the front cover, to draw people in.