Evaluation question 3: What kind of media institution might distribute your media product and why?

To begin with, my magazine would need a publisher. There are only around 3 major UK music magazine publishers, one of them being IPC. IPC publishers a whole different variety of magazines, some of which are featured below:

They also publish NME, which I am basing my magazine from. NME and Uncut magazines are the only music magazines that they publish, which is why I think that there could be a gap in the market for my magazine.

There are several brands that I would want to distribute my music magazine. An obvious place that it would be sold would be in a CD shop, like HMV:

HMV, although it has declined in shops, sells CDs, DVDs and music magazines, including Kerrang!, Mojo and Classic Rock. Because my magazine is a Pop-Rock magazine, I would like it to be sold in HMV, alongside Kerrang!. Kerrang! is a magazine that is aimed mostly at young people, the same as my magazine. However, because HMV mostly sells classic rock magazines, my magazine would hopefully be sold in other shops, like Sainsbury's, Tesco's or Asda.

These supermarkets are the places where I buy my music magazines normally, and are easily accessible to most people